Hilton is getting adventurous, introducing new experiences travelers can book with their Hilton Honors points.
The hotel group has launched "Hilton Honors Adventures," a new way for members to redeem points for activities ranging from whale watching in Iceland to desert safaris in Dubai. These experiences are booked directly through the Hilton Honors website using points.
How it works
Members can browse available adventures by destination or interest. Each listing details the point cost and what's included. This expansion marks a significant shift in how hotel loyalty programs are thinking about member engagement beyond just room nights.
"We know our members want more than just a place to stay; they want unforgettable memories," said a Hilton spokesperson.
Is it a good value?
Like many point redemptions for non-hotel stays, the value per point can vary. TPG values Hilton points at 0.6 cents each. We recommend calculating the cash cost of the tour versus the points required to ensure you're getting a good deal.